Professional Development Learning Labs
Wednesday, December 10, 2008
Separate registration fee applies.
Class size is limited to 25 to ensure a highly-interactive experience.
Learning Lab 1: Park Finance for CFOs
8:00 a.m. - 12:00 p.m.
This Lab will be taught by nationally-known CPA Michael Gellman of Rubino and McGeehin, and Bond market financier H. Jay Bellwoar, Managing Director, Merrill Lynch, Global Markets & Investment Banking. For Park Chief Financial Officers and senior accountants, the objective of this Learning Lab is to examine and explore issues including major changes to the I.R.S. Form 990 and the implications of those changes, and the current state of bond market. Issues with standard and creative financing in today's economic climate will be covered.
Learning Lab 2: Advanced Research Park Marketing
1:00 p.m. - 5:00 p.m.
Viral communication has never been more powerful than in today's technology-driven world, as the University of Florida found out when a student's arrest during a John Kerry speech was videotaped and posted on Youtube. After over 3 million Youtube downloads of the video, the University gained invaluable insight into how to handle crisis situations. Joseph S. Hice, the University of Florida's Associate Vice President for Public Relations and Marketing, will share UF's invaluable learning experiences.
Also featured in the Lab will be Nancy V. Johnston, Marketing Director of Piedmont Triad Research Park, Mack Reese of Gateway Development Services, and Pat Hill of Jackson Spalding, who will share their successful techniques for relationship marketing, and research park market research.
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